Cypress-Fairbanks ISD (Aug. 2022 -Aug. 2024)
WAOW-TV (Sep. 2021-June 2022)
Multimedia Journalist / Digital Content Creator & Broadcast Communications Manager
I produced nearly 200 multimedia stories for digital and on-air platforms researching, writing, voicing, editing, broadcasting LIVE and writing the web story in a span of 4-5 hours to integrate a 360 news coverage. My work focused on collaborating with news directors and producer audience engagement and refining storytelling through data-driven insights.
Key Achievements:
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Boosted engagement by 20% and online viewership by 25% with data-driven storytelling
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Partnered with teams to create compelling narratives, boosting online viewership by 25%.
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Refined storytelling approaches using data analytics for continuous improvement.
Multimedia Marketing & Communications Manager / Creator Engagement Specialist
The Quirky Journalist, LLC. (April 2018 - present)
clients: Banana Republic, Encounter Marketing, Ronave Entertainment, Queen in Jeans, etc.
As a Creator Engagement & Marketing Communications Specialist for multiple clients, I crafted content strategies and developed partnerships with influencers, working closely with creators to drive product promotions and increase engagement across social platforms.
Key Achievements:
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Spearheaded content strategies for 10+ clients, growing engagement by 25%.
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Managed partnerships with 15+ creators, increasing product sales by 30%.
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Mentored 5+ creators, boosting social media following by 30%.
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Tracked and refined campaign strategies using Google Analytics and Hootsuite.
other relevant experience
Communications Strategist Leigh. A TikTok Magazine June 2020 - July 2020
One of my proudest works is Leigh. Magazine. I launched a data-tested TikTok-based magazine focused on inclusivity and hair discrimination, leveraging TikTok trends and qualitative data analysis to create engaging, informative content.
Key Achievements:
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Achieved a 59% increase overnight in engagement through targeted, inclusive content.
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Refined strategies using TikTok analytics and trend insights.
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Conducted interviews with industry leaders, analyzing feedback from 80+ survey participants.
Fox 5 Atlanta News Trainee / Associate Broadcast Communications Specialist
WRCB Production Assistant
WATE News Intern
WBIR Student Journalist (UT Today)
Journalism Adviser/ Director of Creator Communications
Cypress- Fairbanks ISD (August 2022- September 2024)
In this role, I synthesize, coach and communicate with a diverse set of creators, providing thought leadership on maximizing success through product education and brand partnerships. I design personalized educational content to foster creator growth and optimize performance. I also collaborate with designers to guide visual assets and develop comprehensive communication strategies focused on GMV expansion through proactive outreach and tailored messaging.
Key Duties:
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Oversee communication initiatives - copy, alerts, and web content - max out creators earnings.
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Create and manage a library of on-demand educational resources, including guides and tutorials, improving content performance and sales by 50%.
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Collaborate with cross-functional teams - including designers - to ensure consistent messaging across marketing, product, and creator strategies.
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Continuously monitor communication, using data to refine strategies and improve engagement.
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Manage and develop a team of 30+ associates, focusing on career growth.
education
M.S. Communications, Journalism Innovation
Syracuse University
B.S. Communications, Journalism & Electronic Media
University of Tennessee-Knoxville
Sharper. Brighter. Lighter
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
creative. driven. versatile.
Revered as a Swiss Army knife in leadership, seamlessly bridging strategy and execution to drive team success and organizational impact.
